Date: Agust 20-22 2025
Location: HILTON OTEL – Washington DC
Soy Connext, organized annually by the U.S. Soybean Export Council (USSEC), continues to bring together leaders in the soybean sector from around the world. Soy Connext, which will be held in Washington in 2025, aims to share U.S. Soybean’s sustainable agriculture vision, innovative solutions and strong position in global trade with international participants.
This event, where U.S. soybean farmers, food producers, feed industry representatives and international buyers will meet, offers important opportunities to strengthen sectoral collaborations and contribute to global nutritional security. Soy Connext 2025 will once again showcase the quality, sustainability and supply power of U.S. Soybean in the global market.
Meeting Schedule
August 20, 2025
1:00 – 5:15 PM – Trade Team Invitational
5:30 – 7:00 PM – Welcome Reception
August 21, 2025
7:30 – 9:00 AM – Breakfast
9:00 – 9:15 AM – Welcome & Opening Remarks
Janna Fritz, Chair, U.S. Soybean Export Council
9:30 – 10:15 AM – Future of Supply and Demand
How complex is the global soy complex? Gain insights into current market developments and future trends in supply, demand and prices.
Bruno Coletti, Oilseeds Analyst, Cargill, Inc
10:15 – 11:00 AM – Break & Networking
11:00 – 11:30 AM – Fresh From the Field: U.S. Soy Insights
What is in store for this year’s crop? Hear from U.S. Soy farmers as they share firsthand insights on the 2025 growing season, harvest outlook, and best practices driving their success.
Janna Fritz, Chair, U.S. Soybean Export Council
Mike McCranie, Director, U.S. Soybean Export Council
Caleb Ragland, President
American Soybean Association
11:30 – 12:15 PM – Sustainable Feed and Food Production
How can feed and food businesses better demonstrate their sustainability? Learn about the Global Feed LCA Institute (GFLI) and its role in advancing sustainability through Life Cycle Analysis (LCA) data. Discover how GFLI acquires and maintains its datasets, and how this data supports sustainability reporting, decision-making, and the reduction of environmental impacts across the supply chain. Attendees will gain insight into how accurate LCA data is driving transparency, efficiency, and innovation throughout the feed and food sectors.
Dr. Delanie Kellon, Executive Director
Global Feed LCA Institute
12:15 – 1:00 PM – Follow the Bean
What happens to soybeans between the farm and the end user? Learn how technology, infrastructure and logistics affect the quality of the soybean as it makes its way through the supply chain to you, and how differences in quality can affect your bottom line.
German Bosch, Founder, AgCom
1:00 – 2:30 PM – Lunch
2:30 – 2:35 PM – Commodity Breakout: Welcome Specialty Breakout: Welcome Specialty Breakout 1B
Adam Guetter
Trade, Policy and International Affairs Chair
American Soybean Association
3:05 – 3:35 PM – Commodity Breakout: Connecting with Customers: Examples from Aquaculture
Explore market trends in aquaculture and how fish and other protein producers can engage with consumers through their practices along the value chain – including sourcing, labelling, packaging and marketing – supporting U.S. Soy’s position as the leading protein in aquaculture diets for sustainable growth of the seafood industry.
Specialty Breakout: Soy in the Spotlight: Trends in Foods, Oils, and Sustainability
This dynamic presentation will explore evolving market trends in Asia, Europe, the Americas, the U.S. and other key geographies. With insights from industry leaders, researchers, and market analysts, this presentation will share insights on shifting demand patterns, emerging product categories, and key factors driving consumer purchasing decisions. In addition to health and sustainability trends, the session will provide a broad view of market dynamics shaping the future of the soy industry.
3:35 – 4:15 PM – Break & Networking
4:15 – 5:00 PM – Commodity Breakout: Soybean quality and your bottom line
Take a detailed look at soy quality factors and how they contribute to efficiency and profitability at different points along the animal and aquaculture value and production chain.
Specialty Breakout: Connecting Science Trends to Business Practices
Join us for a conversation with soy foods and oil market participants and practitioners about how they are responding to consumer trends and incorporating the latest science into their decision-making process, whether for consumer goods or to get the highest value out of their crush and refining process.
5:30 – 7:00 PM – Reception
August 22, 2025
7:30 – 9:00 AM – Breakfast
9:00 – 9:45 AM – Keynote
Katty Kay, Special Correspondent, BBC America
9:45 – 10:30 AM – Navigating Dynamic Global Markets
How have recent geopolitical, economic, and financial developments translated into commodity, financial and equity markets and the potential impact to your business? Explore global macroeconomic uncertainty, risks and opportunities.
Erik Norland, Executive Director and Senior Economist
CME Group
11:00 – 11:30 AM – Bringing It All Together
Closing remarks including, a wrap up, key themes and takeaways from the event along with a reveal of dates and location for Soy Connext 2026.
Jim Sutter, CEO, U.S. Soybean Export Council
